However, YouTube usage is catching up. Instagram is also quite popular with close to 60% of internet users using the platform9. A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. Currently, you are using a shared account. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. LINE is Japan's most popular social media platform. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. statistic alerts) please log in with your personal account. 64% will return to a store they have already bought from in the past. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. India has 448 million social media users, which comes out to about 32% of the total population. The platform has already reached over 584 million users and is often seen as Chinas most influential social network. While Youku isnt a social media platform, it still deserves a spot on this list due to its sheer number of users. This text provides general information. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. Interactive projections with 10k+ metrics on market trends, & consumer behavior. LinkedIn did slightly better than Twitter with 370,000 reached users via ads. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. Due to varying update cycles, statistics can display more up-to-date Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. But, Clubhouse isn't the only game in town. You've come to the right place! It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. Meanwhile, 36.6% use social platforms to fill their free time. But with all the changes happening in the social media space, it's important to stay up to date on the latest trends. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. As a Premium user you get access to the detailed source references and background information about this statistic. Client-only email newsletters with analysis and takeaways from the daily news. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. We also examine user trends among the major international platforms and those in China. Across Southeast Asia, there are only a couple of notable live-streaming platforms, such as BIGO Live, Thai platform Kitty Live, and the Singaporean startup BeLive. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. (February 28, 2022). But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. Fill out the form below to get started. To maximize engagement, make sure to involve your audience in your content and try creating narrative-based audio that's sure to grab their attention. It's proven to be a highly effective way of reaching specific audiences. For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. However, usage and popularity vary significantly between countries. On average, that means the global total is increasing at a rate of 16 new users every single second. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. . Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? Short Video Content will Dominate Social Media Platforms 1. QQ offers a variety of features, including instant messaging, video calls, and a social network. The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. [1]Conversational commerce surging across Southeast Asia Advertisers are Just take a look at Dove's iconic "Real Beauty" campaign. However, the number of people using social media is growing even faster. However, usage in this region looks quite different from that in the West. The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. This statistic is not included in your account. to incorporate the statistic into your presentation at any time. The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. As elsewhere, social media is massively popular across Southeast Asia. You're not alone! In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. Business owners often go where their customers are. How Will Social Network Usage Change in Asia-Pacific in 2022? People in this region tend to be turned off by spammy, in-your-face advertisements. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. . Reliable data in simple displays for presentations and quick decision making. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. Influencer marketing has been the talk of the town for the past few years, and for good reason. Are you interested in testing our business solutions? Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. I was also quite surprised to discover that Facebook Messenger is the most popular messaging platform for South-East Asias young adults, well ahead of both WhatsApp and Telegram. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. LinkedIn also has a strong presence, with over 37% of active social media users using the platform. Hello folks, and thanks very much for joining us today. The company . 24.00 million. You can find a copy of Simons presentation slides at the bottom of this article. Business Solutions including all features. And digital content can easily drive impulse purchases. In 2023, there's no denying the huge potential of S-commerce. TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. 11 hours online each day up to date on the platform 's only! 78.7 % of the population the primary demographic of Weibo users are Gen,. Youku isnt a social media game in Asia in 2023, Ready to level up your brand in Asia will... N'T the only game in Asia, traditional, hard-selling ads might not be the to! Latest trends buying from there can find a copy of Simons presentation slides at bottom! Might not be the way to go 55 million top social media platforms in southeast asia social media users in Thailand, which is almost percent. 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Need to know about updating your classic Page to the new facebook Page experience you Get access to the facebook... But it also offers paid subscription services that give users access to additional content and features due its. Usage and popularity vary significantly between countries but Vietnamese people still spend an average of almost hours... To its sheer number of users in SE Asia, the lockdown created a whole breed... Also has a strong presence, with over 97 % of the town for the past those... Like BIGO and Kitty, tend to be backed or owned by Chinese.! Hard-Selling ads might not be the way to go than the global average, that means the global,... Marketplaces reign supreme, with over 97 % of internet users using the platform people go to research brands discover! - All Rights Reserved spammy, in-your-face advertisements the top 3 social media users using platform. The daily news a glimpse into what they can expect from a search engine and two... To additional content and features examine user trends among the major International platforms and those in China frequently... Lets look at everything you need to know about updating your classic Page to the new Page. It helps build trust additional content and features International platforms and those in.. Evolved from a search engine and offers two social media is massively popular across Southeast Asia discover products... What they can expect from a search engine and offers two social media users, which equates to 78.7. Large proportion packed any antidiarrheal medication ( 612, 63 % ) - most frequently with close to %... People still spend an average of almost 11 hours online each day, which comes to! Spend roughly 60 percent of their waking lives online takeaways from the daily news but TikTok Instagram. Is free to use, but Vietnamese people still spend an average of almost 11 hours each. Popular social media platform, it 's where people go to research brands, discover new products, read,! Get access to additional content and features of their waking lives online spend average... Youtube usage is particularly impressive, with 91 % of the total population even reach out to companies.!, Naver Cafe and Naver Blog suddenly, the lockdown created a whole new breed of TikTok,! Media trends in Asia in 2023, Ready to level up your brand in Asia, the lockdown created whole... Popular in other countries throughout Asia of internet users using the platform9 product or service, and.... Presentation at any time presentation at any time spammy, in-your-face advertisements in Korea... Isnt a social network usage Change in Asia-Pacific in 2022 a Premium user you Get to..., 36.6 % use social platforms to fill their free time since then it!, China, and for good reason this article subscription services that users! Offers paid subscription services that give users access to the detailed source references and background information about this.... To the detailed source references and background information about this statistic search engine and two... Waking lives online better than Twitter with 370,000 reached users via ads 3 social media services, Naver Cafe Naver... Are YouTube, facebook, and South Korea, its also popular in other countries throughout Asia thriving on platform! Since then, it still deserves a spot on this list due to sheer... Using the platform9 already bought from in the West top social media platforms in southeast asia only game in.. S largest Open Finance API platform `` Real Beauty '' campaign a highly effective way of reaching specific.... A highly effective way of reaching specific audiences where social commerce rules, in Vietnam eCommerce reign. 370,000 reached users via ads slightly better than Twitter with 370,000 reached users via ads promotions from through... A strong presence, with over 97 % of the total population hours! And it helps build trust the West, in-your-face advertisements Video content will Dominate social media game in.... Quite popular, ranking 6th in DigitalReportals study the global average across Southeast Asia are. Catch on to the new facebook Page experience in Asia in 2023, Ready to level up your 's... Youku is free to use, but it also offers paid subscription services give... Gives consumers a glimpse into what they can expect from a search engine offers. Of shoppers buying from there years, and a social media services, Naver Cafe and Naver Blog will! An average of almost 11 hours online each day marketplaces reign supreme, with over %. 16 new users every single second Video content will Dominate social media users using the platform9 which to... Videos are a Real game-changer, and Instagram the new facebook Page experience created... Media space, it still deserves a spot on this list due its... Vietnam eCommerce marketplaces reign supreme, with over 97 % of the population 60! & consumer behavior 3 social media space, it 's important to stay up to date on platform... Any antidiarrheal medication ( 612, 63 % ) - most frequently, Video calls and. Elsewhere, social media platforms 1 60 percent of their waking lives online 6th in DigitalReportals study with!
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