Among all digital ad metrics CPM, CPC, CPA, the last one is the most valuable tomobile advertisers, it stands for Cost-Per-Action because it measures a cost of a specific action that people take with a digital product. The best ad serving software provides certified, third-party reports for the sake of credibility. During the first quarter of each year, the average CPM/RPMs on AdThrive for financial websites dips into the teens: $15 $18 RPM. c){for(var d=[],e=2;e Mark Shera Partner,
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average cpm for print advertising